Everyone is talking about Digital marketing, and more since the pandemic has taken place.
It has become the most common word used by many of us who are in this field or want to pursue a career in particular.
So let’s start with some basic definition
“Digital marketing is the process of selling, promoting any kinds of products or services through digital mediums.
Now the thing is what exactly it is?
How it works?
What are the opportunities coming in this field?
In this blog, I am going to help you step by step, and
Make sure that in the end of this blog you will have a clear idea and you are ready to take a decision and action for your career.
So let’s get started,
There are various channels in digital marketing like in traditional
For example people or many business owners used radio, television, news paper, billboards for market their products or services
Now through this type of marketing our approach is shifted to different channels, like : –
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Content Marketing
- Email Marketing
- Influencer Marketing
- Affiliate Marketing
- Online Reputation Management
But, lets first understand the basic concepts and how it works –
Digital marketing is as important as cash flow in the business,
Cash flow boosts the power of any business to grow economically but not only the cash flow is important.
and how this cash will never stop?
Answer is good marketing – Marketing ensures that your products or services are reaching the right kind of audiences and at the best price, so marketing helps you to determine
Win – Win situations for both the parties, buyers and sellers.
It works as the normal marketing but the approach of selling product is different, because now a days people first compare, observe, check reviews of the product and then choose the option to buy it or not.
So now many, I should say almost every business try to do marketing to increase their brand value and awareness of their products or services, I mean we all are aware about how much competition we are facing now, in this business world, so how we can make new customers for our businesses.
Trends in digital marketing –
- Facebook will play the major role in the advertising market.
- Instagram (helps to capture audience widely)
- chatbots will be the most important factor for all the marketers
- and yes, content matters as long as the marketing
- marketing through SMS applications
- Visual search, people are now more engaging with the visual results. (ex – YouTube)
Digital Marketing for working professionals –
- better job prospects
- boost your resume
- add up in your skills
- most importantly passive income
I hope, this blog is helpful for you, in the end i want you to tell you that, keep thngs sorted in your marketing efforts, nothing is as complex as our plan if we do not know where we are going.